Marketing
HI~Arts will work with the consortium partners to deliver an innovative and effective marketing strategy for the NSTF programme.
HI~Arts will work collaboratively with promoters and touring companies to facilitate strategic marketing.
Selected companies will design their own project artwork. HI~Arts will incorporate this within the branding design for the NSTF programme.
Social networking and website promotion will be part of the marketing and branding exercise.
NSTF will invite a variety of Scottish theatre reviewers to the venues.
An additional showcase of some of the touring work created under the scheme may be funded from income generated from NSTF's share of the net ticket receipts.